About us
A new benchmark in Pas de la Casa
Primer Prix is a purchasing group and supermarket chain operating exclusively in Pas de la Casa.
Although the company is new, our team of professionals brings wide experience in the sector and a strong customer focus.
Why work with us
- 01
Local market experience
A team with a long track record in Pas de la Casa retail, ready to advise you on reaching your sales goals.
- 02
A reliable distribution network
Four stores in the best shopping areas of the town, with a high volume of shoppers, most of them French.
- 03
Quality at the best price
We are committed to offering our customers quality products at the best prices.
- 04
An innovative approach
We are always looking for new ways to improve the business and offer our suppliers the best solutions.
- 05
An established market
Pas de la Casa is a leading destination in the Pyrenees, combining a busy shopping town with a ski resort.
Primer Prix is much more than a purchasing group: we are a strategic partner for success in the Pas de la Casa market.
What we offer your brand
More than a point of sale: four stores and our own channels to give your products visibility.
Four stores, one contact
Negotiate once and reach all four stores in the group.
Promotional space
End caps, islands and featured areas in store for launches and campaigns.
On-shelf activation
Shelf strips, point-of-sale material and planograms designed for your brand.
Websites in four languages
Each store has its own website with offers, new products and articles about the brands.
Social media
Campaigns and content on the stores’ profiles.
Customer base
Email communications to customers registered in our stores.
Supplier enquiries
Tell us who you are and what you offer. Our buying team will get back to you as soon as possible.
You can also write to dpcomercial@primerprix.com or call +376 384 508.